Alex Schaeffer

Senior Director of Product Marketing (AI) Ford Motor Company

Day 2 (25 February)

8:40 AM KEYNOTE PRESENTATION: Communicating System Changes & Updates With Customers to Prevent Churn

A multi-million-dollar investment is redundant if customers are hesitant to use it, concerned about how it impacts them or it changes their perception of your brand.

Communicated correctly, updates can drive retention and reduce customer lift but failing to recognize the impact or using the phrase 'they'll get used to it' can have a serious impact on churn rates.

• Communicating updates and changes to customers to build trust, encourage adoption and reinforce value

• Uncovering how the customer experiences transformation

• How does the customer experience your brand differently?

• Discover how to predict and prevent issues before they impact the customer

Check out the incredible speaker line-up to see who will be joining Alex.

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