Why Neglecting Customer Support Could Be Undermining Your CX Strategy

Why Neglecting Customer Support Could Be Undermining Your CX Strategy

Customer support provides a crucial touchpoint which can make or break the customer experience. A solid customer support function can help retailers stand out from competition, increase customer loyalty, and reduce churn.

Read this article to find out:

• The strategic value that customer support brings to your CX strategy.

• How different businesses are balancing human contact and automation in customer support.

• What role AI and emerging technologies can play in supporting your organization’s customer support strategy.