Macquarie Bank: Using Salesforce for complaints management

By submitting this form, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. Macquarie Bank has been utilizing Salesforce to engage better with its customers at a crucial part of customer journey: complaints. While many organizations consider complaint management to be a drain on resources, proper complaint management is critical to the welfare of a brand’s reputation. It is an opportunity to rebuild trus... To continue reading this story Click Here