CX Network interviewed Drew Crisp, Digital Leader, Communications Sector, IBM iX, about the rising focus of digital transformation within organisations – and how it’s affecting customer experience strategies in particular.
In this interview Drew discusses:
- How leaders today can make their CX a competitive differentiator through a digital focus
- Why digital business transformation has become such an important area for businesses today
- The key challenges of a digital transformation journey and how to tackle these roadblocks
- Advice to customer experience leaders to help them succeed on their digital transformation journey