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Automation in action: Operational efficiency in the age of AI agents

CX Network | 08/14/2025

Artificial intelligence (AI) has made automating customer experience (CX) tasks easier and more accessible than ever, but finding the right tools, when to apply them and balancing efficiency with the human touch remain challenges for CX leaders. 

In this report, gain insight from the results of a recent survey of CX leaders in Asia-Pacific to better understand how companies are using automation, what their budget and investment priorities are and what is on the horizon. Learn from case studies of Unisys and Great Southern Bank and hear from industry experts, who share their firsthand experience and advice. 

Download the report to

  • Learn about the prevalence of AI and robotic process automation (RPA) in CX. 
  • Find out which future technologies are generating the most interest.
  • Explore how the rise of agentic AI will reshape the role of human agents. 
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