CX TALK: Accor Hotels’ Devotion to Changing the Customer Experience

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Mariana Machado is the Customer Behaviour Director at Accor Hotels. In an interview at the Customer Experience Exchange Europe she spoke about:The role of data in the wider customer experienceLinking CX initiatives with their business outcomesEnsuring experience consistency across the entire group of hotelsTheir devotion to changing the CX they're providing Watch the full interview below

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