CX TALK: Accor Hotels’ Devotion to Changing the Customer Experience
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Mariana Machado is the Customer Behaviour Director at Accor Hotels. In an interview at the Customer Experience Exchange Europe she spoke about:
- The role of data in the wider customer experience
- Linking CX initiatives with their business outcomes
- Ensuring experience consistency across the entire group of hotels
- Their devotion to changing the CX they're providing
Watch the full interview below