Generating quality customer insights and turning out a corresponding product in a timeframe that meets customer demands, without spending the earth is a challenge faced by all sectors currently. Previously, Troy recognized the need to install innovation in a practical sense within AIA and developed these capabilities within the organization, and is now in the process of taking Pizza Hut along this journey. In this session he will share practical insights into the fundamentals of establishing customer driven innovation:
Overview of the innovation process and how it IS possible to develop a new product; from research to delivery, in just 6 weeks
How this approach has enabled the organization to think differently and sparked true innovation
The two pillars of this approach: developing Capability and People & actually talking to customers and how to do both of these effectively
Check out the incredible speaker line-up to see who will be joining Troy.