Skye Nicholls

General Manager of Customer & Transformation Canon

Conference Day One: Monday, 21st September 2020

Monday, September 21st, 2020

2:00 PM CASE STUDY: Re-Designing The Customer Journey Through Technology, Enhanced VOC & NPS Practices, and Developing a Future Focused Vision for Canon.

As the world’s leading imaging organisation, Canon is renowned for innovating and inspiring communities with their extensive range of products and services. Canon’s total revenue in 2018 was over $5 trillion AUD worldwide, and with such a vast & global customer base, it is important for Canon to have a strong customer experience strategy in order to retain and attract new customers. Skye Nicholls will discuss their future thinking strategy to re-imagine the customer journey, improve customer life cycle and modernize their VOC and NPS through marketing automation, self-service technology.

  • Understanding Marketing Automation capability to keep customers informed on updates, maintenance & latest equipment.
  • Exploring technology that will facilitate a self-service portal, which will keep customers engaged and informed.
  • Developing a strategy that will leverage the digitised market and create a future ready organisation.

Check out the incredible speaker line-up to see who will be joining Skye.

Download The Latest Agenda