Within Sydney’s Botanic Gardens Anthony Dunsford and his team have been able to achieve what other government and business organizations alike are all striving for- creating a physical space which transcends the conventional 3D customer experience through implementation of technology and is a platform and place where true connection between and with customers is really possible, and happening! The Botanic Garden is a unique attraction, or service, if you will, in that it has the ability to cater for all demographics within a singular landscape, Marni and the team have ensures that, through a combination of the physical and the digital- there is something attractive for everyone. The results from the customer re-focus speak for themselves- increased visitor numbers from 3.9 million to 5.4 million per annum and taking bronze for the Australian Tourism Awards ‘Major Tourist Attraction’. In this session:
How the shift in focus from a purely physical to an integrated landscape came about
What was needed to attain buy in from all stakeholders to set wheels in motion for the transformation
The part that citizen feedback played in attaining developing digital strategy and selecting which tech to use where and for what
The bright future of Sydney Botanic Gardenswhere to now?
Check out the incredible speaker line-up to see who will be joining Marni.