The Australian Broadcasting Corporation is, and always has been, in a unique position in Australian media, as Australia’s public broadcaster. It’s also been somewhat of a leader when it comes to moving into new technology platforms and digital media opportunities. Leisa will look at how the ABC is continuing to evolve an incredibly valuable, 86-year-old institution for an increasingly digital future, as audience behaviours change.
How the ABC is improving both the understanding of audiences, and the consistency of brand experience
How the enterprise is being re-designed to support this evolution
Check out the incredible speaker line-up to see who will be joining Leisa.