Conference Day One: Monday, 27 May 2019
Monday, May 27th, 2019
3:20 PM Reinventing Your ABC
The Australian Broadcasting Corporation is, and always has been, in a unique position in Australian media, as Australia’s public broadcaster. It’s also been somewhat of a leader when it comes to moving into new technology platforms and digital media opportunities. Leisa will look at how the ABC is continuing to evolve an incredibly valuable, 86-year-old institution for an increasingly digital future, as audience behaviours change.
- How the ABC is improving both the understanding of audiences, and the consistency of brand experience
- How the enterprise is being re-designed to support this evolution