Bupa has been using HCD to solve customer and business problems. For a year they’ve been building capability and methodology in-house, in order to innovate more freely, without needing a consultant. The team has successfully delivered 4-5 MVP and are now shaping the practice to increase its flexibility and fit with business objectives. In this session:
How these capabilities and methodologies were built in-house
Overcoming the biggest challenge: convincing others HCD ‘wasn’t fluff’ through education and indisputable facts based on customer insights
Converting HCD from a process to a mindset to optimise efficiency and make the process more adaptable to individual projects
Check out the incredible speaker line-up to see who will be joining Kylie.