The No. 1  Customer Experience Event in Australia & NZ

26 - 28 May, 2020 | Sydney

Kylie Lewis

Head of Experience Design- Customer Transformation Bupa

Conference Day Two: Tuesday, 28 May 2019

Tuesday, May 28th, 2019

11:40 AM Customising the Human Centered Design Approach to Improve Outcomes for Business and Customer

Bupa has been using HCD to solve customer and business problems. For a year they’ve been building capability and methodology in-house, in order to innovate more freely, without needing a consultant. The team has successfully delivered 4-5 MVP and are now shaping the practice to increase its flexibility and fit with business objectives. In this session:

  • How these capabilities and methodologies were built in-house
  • Overcoming the biggest challenge: convincing others HCD ‘wasn’t fluff’ through education and indisputable facts based on customer insights
  • Converting HCD from a process to a mindset to optimise efficiency and make the process more adaptable to individual projects

Check out the incredible speaker line-up to see who will be joining Kylie.

Download The Latest Agenda