As consumer shopping behaviours continue to evolve, Australians have increasingly leaned on each other for support. As a community marketplace, Gumtree has been a beacon in galvanizing these important local community connections.
Amanda Behre, Head of Marketing at Gumtree, will discuss the importance of maintaining a unified brand voice within the organisation, and creating marketing initiatives that inspire community connection. She will discuss her company story, and how the first step to becoming an experience centre is to be agile and ensure your brand messaging remains consistent.
Learn how to offset the pressures present during moments of mass disruption and shift your organisation to be one with the community