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Sebastien Boisseau

Regional Digital Customer Engagement, Innovation, Business Transformation Menarini Asia-Pacific

19 June 2025 | Main Conference Day 2

2:50 PM From Omnichannel Overwhelm to Optichannel Excellence: Less is More

·       Precision Over Presence: Why customers increasingly prefer focused, high-quality interactions through fewer channels rather than fragmented experiences across multiple touchpoints.

·       The AI Content Paradox: How AI-powered content creation capabilities can actually harm customer relationships when not aligned with channel preferences.

·       Mastering Channel Selection: Using data analytics to identify and optimise your most effective communication channels instead of trying to be everywhere at once.

Check out the incredible speaker line-up to see who will be joining Sebastien.

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