22 - 25 September, 2020 | SANDS EXPO & CONVENTION CENTRE, SINGAPORE

Michael McGlynn

Head of Marketing + Communications New Zealand/ Australia Tonkin + Taylor

Post-Conference B2B CX Focus Day

Thursday, September 26th, 2019

9:40 AM Panel: Driving B2B Customer Success in a Digital Landscape

        Defining the KPIs of customer success now vs. then and how does B2B differ from B2C?
        How can B2B organisations leverage strategic investments in people, technology and process to strengthen operational agility and customer response?
        Embedding customer-centricity across the organisation and influencing the focus on customer and value

12:10 PM Uncovering Moments of Truth from Your Customer's Journey with Empathy Interviews to Strengthen B2B Relationship

        Analysing pain points at each touch point to identify improvement areas
        Focusing on analysing emotional implications to develop better understanding
        Visioning your CX goal and aligning the execution strategy to achieve desired outcome

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda