Mark Mistal has over 20 years of experience in telecommunications, information technology and IT security, product support, and project management. He held various management positions in the United States Army and a semiconductor company in the United States. Prior to joining Inspiro, Mark was Head of Information Technology for SPi Global. He was also Deputy Chief, Partner Operations for the US Department of Defense’s Cyber Command in Fort Meade, Maryland, and served as the Chief Technology Officer (CTO) for the Army Reserve Information Operations Command in Maryland, USA. Mark is a graduate of the United States Military Academy, West Point New York, with a Bachelor’s Degree in Electrical Engineering and CIO certificate from the National Defense University in Washington DC.
Digital channels have now emerged as the preferred choice for many consumers when it comes to interacting and engaging with brands. These new consumers lead to new expectations, and ultimately change the way value is and should be created by brands.
• How can digitalisation and smart machines help to win the hearts and business of your customers?
• Strategies in combining digital and human transformation to gain competitive advantage in your CX strategy
• The need to transform from project-driven to enterprise-wide approach when automating customer experience