Cindy Tan

Cindy Tan

Head, Digital Channels Experience Singtel

17 June 2026 | Main Conference Day 1

12:50 PM Case Study | Designing Frictionless Digital Journeys for the Omnichannel Customer at Singtel

Exploring how Singtel is transforming its digital ecosystem to deliver connected, intuitive and responsive experiences across channels

• Integrating digital, app and human channels to eliminate friction
• Using data and analytics to anticipate customer intent and personalise service
• Ensuring consistency and trust across all customer touchpoints
• Measuring performance through adoption, satisfaction and retention metrics

Check out the incredible speaker line-up to see who will be joining Cindy.

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