Stijn Bannier

Global Digital Product Director - Ecosystem Adidas

Agenda Day 2

8:40 AM Keynote Presentation: Unifying the Customer Journey: Shared CX Ownership Across Adidas’ Global Ecosystem

CX often exists in silos, and when budgets are tight, it is frequently the first function to lose priority. A truly customer-obsessed culture doesn't happen by accident—it must be modeled, reinforced, and operationalized across the entire business fabric.

For a global giant like adidas, this challenge is multiplied across diverse regional markets. So, how do you create a unified, customer-centric culture with C-suite backing while scaling operations globally?

• Uncovering tried-and-tested techniques for breaking down traditional silos by connecting an overarching global strategy with local service precision.

• Discovering how adidas utilizes AI not just as a support tool, but as a cross-functional bridge

• Aligning digital product, design and tech, retail, and operational teams around shared ownership of the customer journey to drive measurable lifetime value

Check out the incredible speaker line-up to see who will be joining Stijn.

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