Anu Madhusudan

Vice President, Marketing Transformation Target

Agenda Day 2

11:30 AM Panel Discussion: Simplifying Tech Stacks to Drive Adoption and Boost Company-Wide CX Efficiency

With an influx of shiny, new tools that promise to solve your biggest CX and unified commerce challenges, upgrading your tech stack often seems like

the logical solution.

But many retailers are already sitting on robust, yet underused, tech stacks, highlighting the need to balance investment in new technology with maximizing the value of existing systems.

• How should retailers leverage built-in tools to ensure current stacks perform to potential?

• Identifying if and where your current stack falls short to strategically introduce solutions only when necessary

• How do you ensure organization-wide adoption and optimization of tools and tech to enable a truly seamless, omnichannel customer journey?

2:05 PM Think Tank: Harnessing GenAI, Data, & Automation to Optimize Spend & Scale Personalization

How are leading organizations are leveraging generative AI, data intelligence, and automation to drive greater efficiency, improve decisionmaking, and deliver personalized customer experiences at scale?

Explore practical strategies, lessons learned, and emerging opportunities to maximize impact while controlling costs.

• Identify high-impact GenAI and automation use cases that reduce operational spend and improve business outcomes.

• Explore how unified data strategies enable more relevant, real-time personalization across customer touchpoints.

• Share best practices for balancing innovation, governance, and measurable ROI as AI adoption scales.

Check out the incredible speaker line-up to see who will be joining Anu.

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