As customer wallets fill with loyalty cards, the term has become synonymous with discount. The challenge for retailers now is to build genuine long-term affinity and meaningful emotional connections.
In 2026, retailers are moving away from chasing the next ‘shiny toy’ and are shifting their efforts back to what customers truly value - revisiting the core principles of customer excellence to deepen loyalty and increase lifetime value.
Returning 1-2 July 2026 for its 15th year as the UK's only retail-specific CX event uniting senior leaders of CX, customer service and digital at major UK retailers, this is the place to be if you're looking to level up your CX strategy, drive genuine loyalty and stay ahead of the AI curve.
It's your best chance this year to truly harness the power of personalisation at scale, and create loyalty-driving omnichannel experiences that keep customers returning time and time again.
70 of your peers will be joining us to access exclusive case studies and collaborative, closed-door discussions designed off the back of months of in-depth research into the industry's biggest challenges - will you be joining them?
To ensure the CX Retail Exchange offers the highest degree of relevancy for attendees, only senior Customer and Experience professionals responsible for CX within their organisation are invited.
AI and data promise speed, scale and smarter decisions — but only when built on strong foundations. As investment grows and organisations shift from pilots to performance, the focus must move from hype to execution. How can brands turn fragmented data into trusted intelligence, embed AI responsibly, and drive measurable impact through people, process and governance?
Customers don’t think in channels, they think in brands. Omnichannel excellence connects journeys, data and decisions across every touchpoint, breaking down siloes and removing friction. By empowering teams with the right insight, brands can deliver consistent experiences wherever customers engage. In a digital-first world, how can retailers seamlessly blend physical and digital to drive conversion and loyalty?
Most retailers now have a loyalty programme, yet for many customers loyalty simply means discounts. As economic pressure reshapes spending behaviour, brands must rethink how relationships are built. True loyalty comes from relevance, recognition and meaningful experiences. How can retailers move beyond transactions to create emotional connection, repeat engagement and long-term advocacy?
As wallets tighten, hyperpersonalisation has become a critical competitive advantage. Customers expect instant, tailored, VIP experiences across every interaction. AI promises to deliver this at scale but trust is essential. How can brands use data to personalise responsibly and transparently, balancing commercial impact with privacy, consent and sustainable long-term customer value?
Check out our 2026 Event Guide for an in-depth look at what to expect in July.
Featuring all the information on speakers, sessions, case studies and fellow experts that you will meet, this is your best place to find out everything you need to know about CX Retail Exchange UK.
And, it's all in one handy guide!
Sponsorship is the most effective solution to share your company’s idea to senior CX, Customer Service, Digital and Retail professionals who are searching for actionable solutions.
The CX Retail Exchange UK brings together senior decision-makers all looking to spend within the short-medium term and ready to take prequalified, scheduled 1:1 meetings.
Co-created with CX Network, this mini-report reveals how customer loyalty is being reshaped in 2026 - and why it’s more fragile than ever. Drawing on real insights from leading retail brands, it shows how loyalty is shifting from points and perks to emotional connection, community, and trust, and how AI will change the rules again.
Download now to understand what’s next for loyalty and how leading CX teams are staying ahead.