Karen Dooley

Head of Customer Service Transformation Missguided

·         Head of Customer Service Transformation for Shop Direct which owns the Very and Littlewoods Brands

·         A business and cultural transformational specialist who recognises human connection is important with any proposition.

·         Accountable for the delivery of Shop Directs Digital Futures Programme, which seeks to digitise its customer service channels, customer service centres and equip colleagues with the digital skills required for both today and tomorrow. The programme has won several industry awards across both the UK and internationally

·         Also, delivered a cultural transformation programme which is delivered £8m uplift in incremental sales and £3m uplift in margin

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