Julian has over twenty years’ experience in the field of data, data science and advanced analytics. His long-held fascination for people, psychology and data was ignited at the start of his career developing econometric models to help CPG companies maximise the return from their marketing and trade investments.

Since that time, he has been a firm believer in the maxim “your data is worthless; only your decisions have value” and has devoted his career to ensure that firms maximise the value from data. He has worked across CPG, distribution, health care, retail and retail banking for a variety of companies including Clarks, Marks & Spencer, Dunnhumby and SAP.