CX Healthcare Exchange East - Day 1

8:30 am - 8:35 am CX Healthcare Exchange Welcome

8:35 am - 8:45 am Chair’s Opening Remarks

Nicole Cable - Chief People and Experience Officer, C3 Health
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Nicole Cable

Chief People and Experience Officer
C3 Health

8:45 am - 9:15 am Opening Keynote: When AI Recommends Your Health System - Preparing for the Next Era of Patient Experience

Jennifer Carron - PFAC Co-Chair, Missouri Hospital Association

The patient journey is changing before our eyes. Increasingly, patients are turning to AI-powered search and large language models to compare providers, understand treatment options and decide where to seek care. As AI becomes a new front door to healthcare, health systems must consider how they're represented, whether the information patients receive is accurate and how digital trust influences patient choice.

This opening keynote explores how generative AI is reshaping patient discovery, reputation and experience, and what healthcare leaders can do today to ensure their organisation remains visible, trusted and patient-centred in an AI-driven world.

• Understand how AI-powered search is changing the way patients discover and evaluate healthcare providers.
• Explore how digital reputation, trusted content and patient experience influence AI-generated recommendations.
• Learn practical strategies to strengthen your organisation's visibility, credibility and patient trust as AI becomes an increasingly important gateway to care.

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Jennifer Carron

PFAC Co-Chair
Missouri Hospital Association

XP Health supports more than 862,000 members across 6,300 employer organizations, and each member sits on a different program. A question about a return, an exchange or a warranty claim can have a different answer for almost every member. Kristi Miller, Director of Member Experience at XP Health, joins Aidan Rawlings, Forward Deployed Product Manager at Lorikeet to talk through where her team chose to start with AI, how they build and test workflows themselves, and how they decide which conversations stay with a person.
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Chris LaFleur

Founding US Growth Team Member
Lorikeet

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Kristi Miller

Director of Member Experience
XP Health

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Aidan Rawlings

Forward Deployed Product Manager
Lorikeet

9:50 am - 10:20 am 1:1 Business Meetings

10:25 am - 10:55 am 1:1 Business Meetings & Networking

11:00 am - 11:30 am 1:1 Business Meetings

8:50 am - 9:20 am Think Tank: Unifying Patient Portals for a Frictionless Experience
 Healthcare systems must overcome fragmented portals, siloed data and disconnected workflows that frustrate patients and staff alike. In this think tank, participants will explore how to create and leverage a single, streamlined patient portal that improves engagement, reduces administrative burden and supports scalable digital transformation, enhancing operational efficiency while delivering a smoother, more seamless patient experience.

10:25 am - 10:55 am 1:1 Business Meetings & Networking

11:00 am - 11:30 am Case Study Think Tank: Understanding the AI Journey within Health Care: Lessons Learned & Best Practices
Steve Smith - Assistant Vice President of Enterprise Contact Center & Acces, Inova Health System

Join Steve Smith to hear the Inova Health story of its redesigned contact centre to give patients faster, more reliable access to care while freeing live agents to focus on more complex needs. Through collaborative discussion, explore how your own strong processes, evolving KPIs, frontline insight, change management and close partner alignment could help turn early friction into measurable improvements.


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Steve Smith

Assistant Vice President of Enterprise Contact Center & Acces
Inova Health System

Healthcare organizations have moved beyond experimenting with AI and are now asking a more important question: where does it genuinely improve patient experience? While automation has reduced administrative burden, patients still expect empathy, transparency and human connection. This panel explores where AI delivers measurable value today, where organizations should proceed with caution, and how patient experience leaders can balance innovation with trust, governance and clinical responsibility.

• Identify where AI is improving patient experience today, and where human interaction remains essential.
• Explore how to build patient trust through responsible, transparent AI adoption.
• Learn how healthcare organizations are balancing innovation with governance, safety and operational impact.

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Chris LaFleur

Founding US Growth Team Member
Lorikeet

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Timothy Rauschenbach

Vice President of Patient Engagement
Millennium Physician Group

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Dale Sturgill

VP of Contact Center Strategy
Memorial Hermann Health System

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Bindu Chanagala

VP Performance Insights, Data Analytics for the Population Health Services Org
CommonSpirit Health

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GK Pitchumani

Chief Information Officer
CareMore Health

12:05 pm - 12:35 pm Presentation: Patient Engagement That Drives Outcomes and Operational Efficiency

April Jones - Executive Vice President, Provider Solutions, PatientPoint

Health systems are under growing pressure to improve patient experiences while easing strain on stretched teams. Engagement has evolved beyond basic touchpoints like appointment reminders into a strategic lever that reduces friction, improves communication, and encourages patients to take a more active role in their care. 

This session explores how leading healthcare organizations are putting engagement and education to work across the patient journey to create outcomes that are both measurable and sustainable.

Key takeaways:

• Discover how personalized engagement and education can improve patient activation, adherence and outcomes.

• Explore practical ways to deliver scalable engagement across the care journey that reduces friction for both patients and staff.

• Walk away with strategies to drive measurable impact on patient experience and operational efficiency


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April Jones

Executive Vice President, Provider Solutions
PatientPoint

12:40 pm - 1:10 pm 1:1 Business Meetings

12:40 pm - 1:10 pm Think Tank: Next-Gen Feedback - Turning Insight into Action

Healthcare is richer in data than ever, yet harder to capture meaningful feedback. In this Think Tank, participants will explore how to move beyond traditional surveys, combining feedback and operational data to generate more actionable insights and turn them into consistent, sustainable improvements.

1:10 pm - 2:10 pm Networking Lunch

2:10 pm - 2:40 pm 1:1 Business Meetings & Networking

2:45 pm - 3:15 pm Presentation: Beyond the Bedside - Where Agentic AI Is Moving the Needle on Patient Experience

Frank Fawzi - President and CEO, Aqurio

Frank Fawzi spent years listening to healthcare leaders describe the same frustration from the inside: teams that were good, intentions that were good, and volume that was simply more than human staff could ever fully cover. The call that rang until someone gave up. The care gap that stayed open another quarter because the recall list was 3,000 names long. The account that aged off the books because a stretched billing team never got to it.

What changed wasn't just the technology. It was the convergence of three things at once: for the first time, AI that could finally complete real operational work in high-stakes environments, not just answer questions; an operational crisis in healthcare that was getting worse; and a team with the specific expertise to do something about it. That convergence is the reason Aqurio exists, launched in July 2026 at the intersection of agentic AI and the patient experience challenge nobody had solved yet.

This session is part origin story, part field report. Frank will share what he saw, why he moved, and what building Aqurio revealed about where AI in healthcare is actually working and where it's headed. The thesis: the biggest, fastest wins right now aren't the shiny ones. They're scheduling, access, and billing. The front and back office. But getting that layer right isn't just about operational efficiency, it's about building the organizational trust that earns the right to take AI deeper, into care gap management, post-procedure follow-up, and the clinical-adjacent interactions that determine whether a patient stays connected to their care.

Aqurio was built specifically for this intersection: one platform, running in every direction of the patient relationship.

Takeaways:

• The origin story: what converged in 2026 to make Aqurio possible, and why the intersection of agentic AI and healthcare CX is the most important problem in the space right now

• Why the biggest unlock in healthcare AI is operational: where friction is measurable, ROI is fastest, and organizational trust gets built

• How agentic AI differs from the chatbot/IVR generation: AI that completes the interaction — books the appointment, works the balance, closes the care gap — with real escalation when it matters

• What comes next and why Aqurio is built to go there


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Frank Fawzi

President and CEO
Aqurio

Healthcare organizations continue to invest in new technologies, AI tools, and digital experiences to improve patient access and experience. Yet many patients still struggle to navigate care across departments, providers, communication channels, and systems . Rather than focusing on tools alone, this session centers on how healthcare organizations can design services around patient needs, operational and provider realities, and measurable outcomes. The panellists will showcase strategies for scaling thoughtfully, drawing on lessons from consumer engagement and community partnerships to build trust, equity and loyalty.

The conversation will focus on how healthcare organizations can:
• Gain a complete view of the patient journey to identify barriers, improve experiences, and create more responsive access strategies.
• Turn patient and operational insights into practical service improvements that strengthen trust, expand access, and drive better outcomes.
• Use technology, AI, and service design insights to build scalable systems that expand reach without compromising patient or provider experience

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Nicole Cable

Chief People and Experience Officer
C3 Health

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Olive Minor

Senior User Experience Researcher
Anthro-Tech

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Kristy Schmidt

SVP and Chief Experience Officer
Onvida Health

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Hannah Murphy

Executive Director, Patient Experience
Providence

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Andro Herrera-Mendoza

Senior Vice President - Chief Innovation Officer
PAM Health

3:50 pm - 4:20 pm 1:1 Business Meetings

4:20 pm - 4:50 pm 1:1 Business Meetings

3:50 pm - 4:20 pm Interactive Lightning Debates

Lightning Debates encourage quick thinking, concise expression, and active engagement. The debates are intellectual sprints, challenging you to articulate viewpoints on controversial issues effectively within tight time constraints. Vote with your feet, choose a side and defend your point of view. 

4:20 pm - 4:50 pm 1:1 Business Meetings

5:00 pm - 5:30 pm Case Study Presentation: From Staff Voice to Patient Value: Culture Change That Moves the Needle

Exceptional patient experiences begin with engaged and empowered staff. As healthcare organizations face workforce pressures, experienced leaders are increasingly recognizing that listening to employees, fostering a culture of continuous improvement and empowering frontline teams are essential to delivering better care. This session explores how health systems are creating feedback-driven cultures where staff insights lead to meaningful operational improvements, stronger employee engagement and more consistent patient experiences.

• Explore how employee feedback can be translated into meaningful improvements across the patient journey.
• Learn practical strategies for building a culture of continuous improvement and frontline empowerment.
• Discover how stronger employee engagement contributes to better patient experience, operational performance and organizational outcomes.

5:30 pm - 6:00 pm Solution-Swap Champaign Roundtables

These popular interactive roundtables allow you to brainstorm solutions with peers to your most pressing PX challenges. Select from the options available to ensure you are sat at a table with peers who have similar focuses to your own. Identify your biggest obstacles, exchange them with peers, and brainstorm fresh solutions in small groups.

5:30 pm - 6:00 pm Roundtable: Beyond the Score - Understanding the Patient Experience HCAHPS Can’t Capture
Daimon Caulk - VP of Experience and Creative Director, Mediabarn
Keith Deaven - CEO and Co-Founder, Mediabarn

HCAHPS provides an important view of patient experience, but it doesn't tell the whole story. Gaining deeper insight doesn't automatically equate to more surveys or the adoption of new AI technologies. Health systems may already have access to valuable sources of patient, experience and operational data that they may be overlooking. The challenge is understanding what those sources are, what they can measure, and finding practical ways to fill the gaps. 


In this interactive roundtable, we'll bring patient experience leaders together to compare approaches, share what's working and what isn't, and learn how peers are building a more complete picture of the patient journey. The discussion will explore questions such as:
• Where are HCAHPS and traditional patient experience measures leaving important blind spots?
• What are organizations doing to uncover the "why" behind their scores?
• How are peers bringing together existing patient feedback, operational data and other sources of insight?
• Where are targeted research, direct patient conversations and journey mapping adding the most value?
• How are organizations identifying and prioritizing the moments in the patient journey that matter most?
• What practical, cost-conscious approaches are producing meaningful insight without creating another major measurement initiative?
Come prepared to share your organization's experience, challenges and lessons learned, and leave with new ideas from peers facing many of the same questions.

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Daimon Caulk

VP of Experience and Creative Director
Mediabarn

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Keith Deaven

CEO and Co-Founder
Mediabarn

5:30 pm - 6:00 pm Roundtable: Fixing Workflow Friction in Healthcare

5:30 pm - 6:00 pm Roundtable: Converting Engagement to Patient Action

6:00 pm - 6:05 pm Chair’s Closing Remarks

Nicole Cable - Chief People and Experience Officer, C3 Health
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Nicole Cable

Chief People and Experience Officer
C3 Health

6:05 pm - 8:05 pm Drinks Reception