Chatbots can be invaluable to the customer experience (CX) a brand offers. They rescue human employees from high volume, repetitive tasks and their always-on nature can drastically reduce wait times for customers.
Not only can this result in cost savings, but it also enables employees to re-orient their efforts towards complex tasks of more value.
However, when chatbots malfunction they can generate major fracture points in customer journeys.
From misalignment with the brand to bots misunderstanding intent, there is a lot that can go wrong with your virtual agents. With the right strategy, you can ensure that your chatbots add value to your customer interactions by avoiding the 11 mistakes outlined in this whitepaper.
Download this whitepaper for practical insights to apply in your business including:
- Key mistakes to avoid in your implementation of chatbots
- Actionable advice to avoid pitfalls and ensure your chatbots add value to the customer experience
- Real-life examples of how companies have used chatbots to significantly improve their customer experience
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