Each year, CX professionals seek to elevate their customer experience strategies, but find themselves inhibited by a lack of knowledge on what their competitors are doing.
Now, they have ExperienceEvaluator from Kantar, a robust customer experience planning solution for benchmarking CX performance using the Meaningfully Different Experiences (MDX) framework.
Using ExperienceEvaluator CX professionals can discover how to compare their brand’s experience against best-in-class competitors, leveraging quantitative NPS and MDX scores to pinpoint areas of differentiation and improvement. The platform’s multi-country and multi-language capabilities ensure relevance across diverse markets and customer segments.
To get you started, this whitepaper from Kantar provides a step-by-step instruction to support how you define CX objectives, benchmark with MDX, collect rapid and actionable data, analyze holistic insights, and customize the platform for specific needs.
Download the guide to discover:
- The essential trends – such as hyper-personalisation, AI copilots, emotionally intelligent interactions, and predictive analytics – that need to be part of your plan to connect with customers
- A tool that can strategically plan, benchmark, and optimize your customer experience program for 2026
- How to use data-driven insights, competitive analysis, and agile CX tools tailored for multi-market and multi-language environments
- How to conduct rapid, actionable and affordable benchmarking against best-in-class competitors, providing holistic insights into CX drivers that support collaborative, continuous improvement to maximize loyalty, advocacy, and brand equity
Watch the video below to find out more about ExperienceEvaluator
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