Customer experience strategy
Brand switching is easier than ever for customers.
This reality makes understanding customers’ needs — and exceeding their expectations crucial to competing in today’s economy.
To achieve the desired level of personalized customer experience, the best-in-class small and midsize companies are leveraging the digital transformation process and its technology advancements to move their organizations beyond fixing old problems to setting the stage for the next generation of their customer-handling environment.
This research, involving almost 2000 midsize companies around the world, identifies key factors associated with business success and how many brands are transforming to become digitally engaged companies with optimized customer experiences.
Download this whitepaper for practical insights to apply in your business, including:
- How market leaders are using analytics and big data to identify customer needs and address them
- Chatbots and conversational AI applications to interface with customers
- Way to apply AI/machine learning to anticipate individual customer needs
- Using intelligent technologies to create differentiated and personalized experiences