Content

About

The value of customer experience for Coca-Cola

Seth Adler | 11/07/2017

In this week’s podcast interview, the drinks manufacturer’s Senior Director of Opex discusses the importance of value for a successful opex programme, and factors attribute to this.

EPISODE OVERVIEW:

This week, CX Network podcast theatre host Seth Adler is joined by the Senior Director of Operational Excellence – Global Shared Services at Coca-Cola, Ted Revilock. He shares that whenever you initiate an operational excellence program it’s very important that people believe that it’s driving value.

Revilock continues that there are innumerable ways to look at value, including P&L savings which is easiest to calculate and the one on which everyone agrees. Others are more difficult to calculate but certainly add value to the organization, such as eliminating or mitigating risk which is much more difficult to quantify.

And so, he says, you need to find an antidote such as potential penalties, which leads to a balanced scorecard showing hard cost savings, eliminating risks and a third – increasingly important value point – improving customer experience.

[inlinead-1]

LISTEN NOW:

Upcoming Events


CX Retail UK Exchange

7-8 July 2025
Hilton Syon Park, London
Register Now | View Agenda | Learn More


Customer Contact Week Asia 2025

September 02 - 05, 2025
Grand Copthorne Waterfront Singapore
Register Now | View Agenda | Learn More


CX Travel and Hospitality Exchange

8 - 9 September 2025
Hilton Syon Park, London
Register Now | View Agenda | Learn More

MORE EVENTS