Katja Forbes

Head of Client Experience Standard Chartered Bank

Katja is a seasoned leader in the digital industry with a proven track record of driving growth and innovation. As an expert in areas such as CX, UX, data science, and product design, as well as emerging technology, she is a highly sought-after keynote speaker. She has been recognised as one of the top 50 Australian professionals, Top 10 Women Disrupters and as one of Westpac/Australian Financial Review's '100 Women of Influence'.

Currently, as Head of Client Experience at Standard Chartered bank, she leads a team to create high-impact products and services that promote financial inclusion and contribute to a net-zero carbon future. She has also served as an International Director and Vice President on the Global Board of the Interaction Design Association (IxDA) and is a Certified CEO.

As a published author and regular media commentator, she is not only known for her professional achievements but also for her determination and sense of purpose as a thought leader and inspiration for women around the world.

Main Conference Day 2 - Wednesday, 27 March 2024

9:00 AM C-Suite Panel Discussion: Mapping Critical Success Factors for Effective Phygital Strategies

  • Discussing the role of innovative technologies in phygital experience success, including the use of augmented reality, virtual reality, and location-based services
  • Exploring different use cases for these technologies in enhancing phygital experience, such as in-store navigation and product visualisation
  • Considering the challenges of integrating these technologies into existing customer transformation strategies and how to overcome them

11:40 AM C-Suite Panel Discussion: Harnessing Data-Driven Personalisation for Real-Time Customer Interactions

  • Discussing the importance of data-driven personalisation for delivering real-time customer interactions
  • Exploring different data sources and analytics techniques that can be used to personalise customer interactions
  • Considering the ethical implications of data-driven personalisation and how to balance personalisation with privacy concerns

4:40 PM Fireside Chat: Tailoring Marketing and Customer Strategies to Evolving Gen Z Customer Needs – Does Conscious Consumerism Take Centre-Stage?

  • Discussing the unique challenges and opportunities of marketing to Generation Z, including the importance of authenticity and social media
  • Exploring different marketing tactics and channels that resonate with Gen Z, including influencer marketing and user-generated content
  • Considering the importance of personalised and interactive experiences for engaging Gen Z customers

Check out the incredible speaker line-up to see who will be joining Katja.

Download The Latest Agenda