Erwin Peter

Head of Customer Interaction and Services Prudential

Erwin Peter is a seasoned professional with over two decades of experience in Customer Management, Quality & Compliance Standards, Project Management, and Service Delivery. As the Head of Customer Interaction and Services at Prudential, Erwin plays a pivotal role in managing critical touch points for Prudential Singapore, which encompass the Contact Centre, Customer Service Centre, Video Servicing, ChatBots, and Customer Fulfilment. Throughout his illustrious career, Erwin has consistently demonstrated his ability to successfully drive key initiatives and achieve challenging targets, highlighting his unwavering commitment to excellence in the realm of customer service and interaction.

Main Conference Day 2 - Wednesday, 27 March 2024

10:20 AM Understanding the Importance of Streamlining O2O (Online-to-Offline) Strategies

  • Discussing the importance of a seamless O2O strategy, including the benefits of providing a consistent engagement across multiple channels
  • Exploring different O2O approaches and tools, including CRM systems and marketing automation
  • Considering the challenges of implementing an O2O strategy and how to overcome them

Check out the incredible speaker line-up to see who will be joining Erwin.

Download The Latest Agenda