THURSDAY, 28 JANUARY 2021 | 11:00 AM (SGT)

The New Mandate for South East Asia:
Planning your Customer Service Strategy for 2021

At Freshworks we recently surveyed 1,500 service professionals across the globe with 200 of them from South East Asia to understand predictions for CX in 2021. The big concerns are that customer expectations are rising and so are contact volumes.

In South East Asia, over 80% of customer service leaders have seen an increase in support volumes across digital channels like email, live chat & messaging, social media and website. 65% of customer service leaders worldwide are embracing remote or hybrid operating models that accommodate work-from-home as well as working from office as they move forward. With this change, we are witnessing the rise of a new brand of customer service that’s centred around agility.

Join us at this webinar to learn more and receive a copy of the CX Mandate Report 2021.


  • Disrupting existing business models to build a sustainable customer service strategy that is relevant in today’s pandemic-environment
  • Exploring the future of work and how you can pivot your customer service strategy to optimise service delivery
  • Cultivating an agile, customer-centric workforce that can remain resilient in the midst of crisis

Presented by
Vinod Chandramouli, Head, ASEAN Business, 
Freshworks

Who Should Attend:

CXOS, HEADS, GENERAL MANAGERS, DIRECTORS, VPS IN:

Business Transformation

Contact Centre

Call Centre

Customer Service

Customer Support

Customer Care

Customer Operations

Customer Advocacy

Customer Analytics

Customer Engagement

Customer Experience

Digital Strategy

Digital Transformation

Service Delivery

Quality Management

Marketing

ABOUT CX ASIA INTERACTIVE

CX Asia Interactive addresses the most pressing challenges facing the CX industry today, with implications for a brighter and more competitive future post COVID-19. Senior CX leaders and innovators will gather to share strategic insights and capture practical learning points from their regional peers, in order to achieve breakthroughs and rejuvenate the CX industry to become stronger than ever.

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