Vicky Katsabaris is the Head of CX Strategy and Solutions across Asia Pacific and Japan, at Qualtrics. She provides expert guidance to organisations implementing customer experience programs. Prior to joining Qualtrics, Vicky was the General Manager of Customer Advocacy strategy at Telstra, leading the team responsible for developing Telstra's corporate strategy for improving customer advocacy, including major transformation programs and the company-wide culture change program to embed a customer centric mindset. Prior to Telstra, Vicky was the Director of Customer Experience at VMware where she lead the CX program across Asia Pacific, Japan. Vicky has experience in implementing and operationalising Customer experience programs in both B2B and B2C and has launched and embedded new programs, as well as evolved and optimised large-scale mature programs.