Vaughn van Bosch

Head of Digital Celcom Axiata Berhad

Pre-Conference Workshops

Monday, September 23rd, 2019

12:30 PM Workshop B: Driving a Customer-Centric Transformation

How can you truly instil a customer-centric culture across your employees and stakeholders? Join this workshop to explore strategies that work – from getting boardroom buy-in to developing the right trainings and rewards to embed customer-centricity.
·         Prioritising customer centricity in the boardroom and demonstrating ROI
·         Creating internal awareness on the importance of customer-centricity
·         Developing structural trainings to develop the right mindset and behaviour
·        Assessing outcomes and devising customer-centric incentives to and empower and inspire

Main Conference Day Two

Wednesday, September 25th, 2019

3:50 PM Optimising Digital ROI through Targeted, Personalised Customer Interactions

        Designing a targeted digital experience for your digital audience
        Narrowing your digital engagement KPIs to focus on improvement areas
        Extracting valuable insights from digital channels and interactions to map out your next action steps

Check out the incredible speaker line-up to see who will be joining Vaughn.

Download The Latest Agenda