Vaughn van Bosch
Head of Digital
Celcom Axiata Berhad
Check out the incredible speaker line-up to see who will be joining Vaughn.
Download The Latest AgendaPre-Conference Workshops
Monday, September 23rd, 2019
12:30 PM Workshop B: Driving a Customer-Centric Transformation
How can you truly instil a customer-centric culture across your employees and stakeholders? Join this workshop to explore strategies that work – from getting boardroom buy-in to developing the right trainings and rewards to embed customer-centricity.
· Prioritising customer centricity in the boardroom and demonstrating ROI
· Creating internal awareness on the importance of customer-centricity
· Developing structural trainings to develop the right mindset and behaviour
· Assessing outcomes and devising customer-centric incentives to and empower and inspire
Main Conference Day Two
Wednesday, September 25th, 2019
4:15 PM Optimising Digital ROI through Targeted, Personalised Customer Interactions
● Designing a targeted digital experience for your digital audience
● Narrowing your digital engagement KPIs to focus on improvement areas
● Extracting valuable insights from digital channels and interactions to map out your next action steps