Currently a Project Director of Customer Experience Transformation at Telkom Indonesia, the largest telco with over 200 Million subscribers base. Her current responsibility includes overall Digital Experience Strategy & Design, Customer Experience Transformation and Digital Business Go To Market Strategy & Planning. She was previously the Chief Marketing Officer of telkomtelstra, a subsidiary of Telkom Indonesia and also a joint venture company of Telkom Indonesia and Telstra Australia. Her career in the Indonesian telecommunications industry for nearly 20 years, including a wide range of senior positions at Telkom and its subsidiary, working in IT, sales, strategy, planning and marketing. Safitri is also an international speaker and actively involve in industry associations such as ACIOA (ASEAN CIO Association where she is appointed as an Indonesian Councillor. She is also currently a Vice Chairman of Indonesia Cyber Security Forum (ICSF) and a Co- Founder of Indonesia Blockchain Society (IBS).