In an increasingly connected environment where customers have easy access to information, customer behaviours and buying decisions have evolved. At the same time, organisations sit on a large pool of customer data across their various channels and platforms. It is now mission critical for business leaders to deliver the right service at the right time to the right audience, and the most effective way to do so is through customer insights.

Customer Analytics Asia Online will bring together customer, marketing, loyalty and analytics professionals across industries to share best practices in transforming businesses and customer experience processes with the use of customer analytics tools and frameworks. .

Key Takeaways:

  • Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
  • Turning those insights into well-designed products and offers that delight customers & CX
  • Using customer analytic innovate products and offers effectively to the marketplace
  • Consolidating data across platforms improve marketing analysis

Who Should Attend

Chief Marketing Officer, Chief Customer Officers, Chief Data Officers (CDOs), Chief Analytics Officers (CAOs)
Heads/Directors of:

  • Marketing
  • Data and Analytics
  • Data Science and Advanced Analytics
  • Commercial Insights & Analytics
  • Data governance and master data management (MDM)
  • Brand Management
  • Customer Experience
  • Customer Behavioral Analysis
  • Product Management
  • Customer Insight

For more information about the event, simply drop us an email to find out more.