Paul Weaver

Vice President of Global Digital Product Design Hyatt Hotels

Day 2 (25 February)

2:05 PM THINK TANK: Leveraging Design and Research to Reduce Churn

AI is changing how quickly teams can move from an idea to a working product. But speed is only valuable if teams can make sound decisions about what they're building, and prove it's impact on customers and business priorities.

Drawing on experience across video games, education, healthcare and hospitality, Paul will explore the role of design, research and human judgment in making AI truly useful and beneficial for customers, not just faster.

- How are organizations approaching AI in design and research?

- How can design systems and research help teams shape and validate AI-generated products before they reach engineering?

- Are teams measuring AI's impact honestly and do KPIs reflect productivity, quality and value?

Check out the incredible speaker line-up to see who will be joining Paul.

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