Bill Staikos

Bill Staikos

Founder Be Customer Led
Bill Staikos

Day 1 (24 February)

5:55 PM ROUNDTABLES: Outside of AI - What can we do to mature?

Synthetic Data & Digital Twins
Join Bill to explore where synthetic personas and digital twins can help teams understand customer behavior, test ideas, and improve research decisions. This roundtable will examine practical uses, limitations, and how to validate AI-generated findings against real customers, including when these approaches add value and when direct customer research remains essential.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda