Director of Consumer-First Marketing Adoption Selligent Marketing Cloud
April Mullen is a proven digital marketing leader currently focusing on
global client strategy and marketing for Selligent Marketing Cloud. As an
evangelist of Consumer-First Marketing, she guides her clients to build better
relationships with connected and empowered consumers. Bringing experience from
over 12 years on the agency, martech and brand sides of relationship marketing,
Mullen understands the complexities and challenges that face marketers in
today’s competitive environment.
Outside of Selligent, Mullen is an Adjunct
Professor of Digital Marketing at the University of Missouri-St. Louis and was
critical in helping to develop the digital program’s initial curriculum for the
changing digital age. The program has experienced positive enrollment growth
year over year since its inception in 2013.
In June of 2016, Mullen co-founded Women of
Email, an organization with over 3,500 members on six continents that is aimed
at driving positive change within the industry and professional growth for
women at all stages of their digital marketing careers. Outside of founding
activities, and being the organization's treasurer, Mullen is managing a
mentorship program that builds the confidence and skills of female relationship
marketers to encourage more to become leaders in the industry.
Check out the incredible speaker line-up to see who will be joining April.
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