Paul Humphreys

Managing Director Cox Automotive

Day 2

14:05 Think Tank | Touchpoints to One Connected Journey: Creating a Truly Omnichannel Experience to Achieve ROI

The automotive customer journey is becoming increasingly complex, spanning multiple touchpoints. Yet behind the scenes, these points are often powered by different teams, systems, data sources, & commercial objectives. For automotive businesses operating across multiple customer groups, the challenge is no longer simply offering multiple channels but ensuring that every interaction feels like part of one connected experience.

• Explore how automotive organisations can connect digital, physical, dealer, & showroom-based touchpoints to create a consistent customer journey

• Identify how customer & vehicle data can create a single, actionable view of the customer, enabling organisations to understand intent, anticipate the next stage of the journey, & deliver more relevant experiences

• Glean how AI can enhance rather than fragment the omnichannel experience to connect interactions while retaining the human element where it matters most

Check out the incredible speaker line-up to see who will be joining Paul.

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