Nicola Shield

Global Head of Marketing Strategy, Planning & Communications Bupa Global

Day 1

12:45 Think Tank | Authenticity at Scale: Building Trust Through Vulnerability, Strategic Partnerships & Meaningful Communication

Today brands can no longer rely solely on products or services to stand out. Trust is built through authentic communication, transparent leadership, &

partnerships that reinforce shared values. At the same time, organisations are under increasing pressure to demonstrate the commercial impact of

every customer interaction.

• Examine how organisations can embrace transparency & vulnerability in their communications to build trust without compromising brand reputation

• Evaluating what makes a successful brand partnership, & how can collaborations enhance the customer experience, strengthen brand perception, & create mutual value

• Decipher which communication KPI's truly reflect customer engagement & business impact & discuss how organisations can move beyond campaign metrics to measure trust, loyalty, advocacy, & behavioural change

Check out the incredible speaker line-up to see who will be joining Nicola.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com