Jamie Hutchinson

Customer Experience Director East Midlands Railway East Midlands Railway

Day 1

16:00 Think Tank | Putting the Customer at the Heart of Your Business Culture: How Utilizing a Purpose-Driven Culture Achieves Retention on Both Sides

It has been shown recently that Gen Z & millennial employees better identify with companies that are purpose driven, connecting daily tasks to an overarching company mission above solely making revenue. When employees can see how their work is contributing towards or directly helping customers, there is a higher incentive to work harder, meet targets, build upon previous interactions, & stay at a company.

• Gain insights into how to embed customer centricity throughout a culture, from the top down, to ensure employees feel connected to the company's

primary mission & purpose

• Discover real life insights into how a purpose-driven & customer-oriented approach has led to both employee & customer retention

• Glean how to put the customer at the heart of company culture through employee training, incentives & rewards for meeting targets, or listening to the voice of the customer

Check out the incredible speaker line-up to see who will be joining Jamie.

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