Andrey Timoshin

Regional Director, eCommerce Northern Sofitel Legend, Sofitel, Mgallery & Emblem Accor

Day 1

9:50 Think Tank | What Non-Customers Know that Customers Don’t: The Untapped Power of Maintaining Consistent Branding in Customer Interactions

As the first stage in the customer journey, customer acquisition is fundamental to the way the journey progresses from start to end. Starting with brand perception & awareness, it is crucial to analyse your brand from a non-customer perspective & embed consistent branding into each touchpoint to create a smooth customer onboarding process & to get customers on the flywheel.

• Uncover how you can use data to decipher how non-customers & the public perceive your brand so that you are targeting the desired demographics to acquire new customers

• Unearth how to align your brand messaging across every touchpoint in the customer journey to create a seamless omnichannel experience

• Understand & determine how much your brand identity impacts upon your customer onboarding process to increase conversion rates & acquisition

Check out the incredible speaker line-up to see who will be joining Andrey.

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