Allison Coucher

Head of Business Services Sky

Day 2

9:45 Think Tank | From Necessity to Consumer Discretionary: How to use CX to Differentiate Against Competitors

When selling an essential product, it is challenging to stand out against competitors in the market & offer surplus value to customers external to the product. Explore how both consumer discretionary & necessary products establish their CX strategies.

• Learn the CX strategies from both sides of the coin to understand how their differentiating themselves in the market & what value can be added to improve customer acquisition & retention

• Listen to successful stories of customer value-adding through personalisation, loyalty programs, & utilizing data to adapt the customer

offering

• Decipher how both industries are implementing AI & technology to improve customer value & how this differs between companies with low & high margins

Check out the incredible speaker line-up to see who will be joining Allison.

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