Uncrowd is a revolutionary enterprise SaaS customer analytics platform that helps retailers grow market share by revealing their relative attractiveness versus competitors. Uncrowd has defined and built the powerful Friction versus Reward metric (FvR) as a solution to the inherent shortcomings of traditional customer analytics tools such as Net Promoter System (NPS), customer-satisfaction surveys and first-generation big-data customer analytics, none of which can measure a customer’s real likelihood to choose one business over another.