Resilient Retail. Powered By The Customer
Achieving Unified Commerce For A Future Beyond Meeting The Customer Where They Are
September 23-24 2025 | Hyatt Regency, Jersey City, New Jersey

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Orsi Jojart

Senior Director CRM and Lifecycle Personalization Strategy Macy's

Agenda Day 2

2:00 PM EXPERT THINK TANK – THE ART OF PERSONALIZATION: BALANCING DATA, TRUST AND ENGAGEMENT

Customers expect personalized experiences that cater to their unique preferences and behaviors. To deliver these experiences, businesses must ensure they are collecting the right data and leverage effectively, enhancing both engagement and revenue opportunities.

In this think tank, participants will discuss:

The lifecycle of data for personalization: from relevant and accessible customer data to meaningful measurement
Balancing hyper-personalization with customer trust
Scaling personalized experiences to consistently drive engagement and drive loyalty

Check out the incredible speaker line-up to see who will be joining Orsi.

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