The real hallmark of customer experience is one that is overlooked: post-purchase management.
With delays, tracking issues, delivery hand-offs and friction-heavy returns processes presenting a myriad of challenges, many brands are resigned to blaming their partners - but with post-purchase presenting the single biggest barrier to repeat purchase and retention, how do you ensure your post-purchase journey drives loyalty rather than churn?
• Rationalizing carrier set-ups to monitor performance and create better visibility of package journeys for agents and customers alike
• Designing easy, low-friction returns processes that delight the customer whilst streamlining operations for staff
• Developing digital tools – like try-on solutions – to improve customer satisfaction and reduce the role of post-purchase management
• Creating recovery workflows when carrier failures do occur to avoid churn