Natalie Berg is Retail Analyst and Founder of NBK Retail, a consultancy specialising in retail strategy and future trends. She has more than 15 years’ experience heading up research teams at world-leading analyst firms Planet Retail and Kantar. As one of the Top 20 global retail influencers, Natalie has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio commentator and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie’s latest book, Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce was published by Kogan Page in January 2019.