Martin R. Villanueva

Martin R. Villanueva

Global Customer Engagement Lead IKEA
Martin R. Villanueva

Agenda Day 2

8:40 AM Keynote Presentation: The Future of Loyalty Across Channels: Creating Personalised Experiences That Customers Actually Value

As customer expectations continue to evolve, retailers must rethink loyalty beyond points, discounts, and transactions. Leading brands are increasingly leveraging customer insight, loyalty data, and emerging technologies to create more relevant and meaningful experiences across digital and physical channels. Attendees will gain practical insights into delivering customer value at scale, balancing personalisation with trust, and building long-term engagement in an increasingly connected retail landscape.

• Creating seamless, personalised experiences across digital and physical touchpoints

• Balancing personalisation with customer trust and avoiding over personalisation

• Preparing for the next evolution of loyalty as customer journeys become increasingly channel-agnostic

Check out the incredible speaker line-up to see who will be joining Martin R..

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