Marcus Tengler

VP Real Estate & Store Concepts MediaMarktSaturn

Since July 2023, Marcus Tengler has been Vice President Real Estate & Concepts at MediaMarktSaturn Retail Group. He joined the company in 2009 and has held several international leadership positions, including Managing Director of MMS Retail Cooperation, Vice President of New Formats and Managing Director and COO of MediaMarkt Turkey. Earlier in his career, he held various management roles at Bang & Olufsen Central Europe, as well as working as a consultant. He is an INSEAD alumnus and holds an MBA.

Agenda Day 2

12:00 PM Panel Discussion: Experiential Retail - Building Innovative & Engaging Store Experiences to Turn Emotions into Lasting Brand Attachment

Experiential retail is an immersive strategy that transforms shopping from a transactional activity into an engaging, memorable journey to build emotional connections and lasting brand loyalty. By focusing on customer experience rather than just product displays, retailers are differentiating themselves from online competitors to drive long-term business success.

• How are you successfully moving from a brand business to an experiential business? What worked and what didn’t?

• Human element vs technology: In a world where CX discussions often focus on technology and AI, how are you shifting the spotlight back to the human element in-store and exploring empathy-driven interactions?

• What techniques are you using to create memorable experiences that build customer loyalty and encourage repeat visits/ experiences?

Check out the incredible speaker line-up to see who will be joining Marcus.

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