Julia Paulsen

Director of Digital Channels Elkjøp Nordic

Nordic Digital Channels Director with end‑to‑end responsibility for unifying digital channels, data and martech to enable personalisation at scale across Nordic markets.

Agenda Day 2

3:10 PM Keynote Case Study: Hyperpersonalisation After the Hype: What Does Better Personalised Experience Look Like at Scale?

Hyperpersonalisation promises more relevant service, but scaling it can create complexity, inconsistency and interactions that feel intrusive rather than helpful. Using the right customer context to anticipate individual needs and guide the next best action can help retailers improve service, loyalty and efficiency, while maintaining customer trust.

• Learn to focus effort where hyperpersonalisation genuinely improves service, loyalty and customer value instead of adding unnecessary complexity

• Tailor the timing, channel and level of detail of customer communications to different preferences and service needs

• Prevent hyperpersonalisation from narrowing customer choice by preserving discovery, inspiration and unexpected recommendations

Check out the incredible speaker line-up to see who will be joining Julia.

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