In today’s experience-driven economy, transactions alone no longer satisfy customers - they crave meaningful connections. The most successful retailers don’t just sell products; they curate moments that resonate emotionally, turning shoppers into devoted advocates.
In this immersive session, you’ll:
✔ Decode the emotional DNA of your core customer segments—what truly drives their loyalty beyond rational factors
✔ Master the art of emotional touchpoints—learn how store environments, associate interactions, and micro-moments can trigger trust, joy, and belonging
✔ Pilot real-world tools to measure in-the-moment sentiment, transforming observational data into experience upgrades - from the "what" to the "How"
✔ Collaborate with peers to prototype emotionally intelligent retail scenarios tailored to your brand’s unique value proposition
Why attend?
→ Move beyond NPS and satisfaction metrics to design for human emotions
→ Gain actionable frameworks to bridge the gap between CX strategy and in-store execution
→ Leave with a personalised Emotional Engagement Blueprint for your business
In today's retail landscape, your frontline staff are your ultimate competitive advantage. This session reveals how next-gen gamified training platforms and digital enablement tools can transform employee engagement from obligation to inspiration - driving measurable gains in CX, sales, and retention.
In this think‑tank, we will collectively:
✔ The Engagement Paradox: Why 78% of retail training fails (Harvard Business Review) and how gamification fixes it
✔ Micro-Learning Magic: Bite-sized, mobile-first training that sticks
✔ Real-World Ready: Integrating product knowledge, CX skills, and operational training into one seamless flow
✔ Motivation Science: Leaderboards, badges, and rewards that actually work (based on 3M behavioral research)
✔ AI-Powered Coaching: How smart tools provide real-time feedback during customer interactions
Collaborate with peers to build a digital roadmap for your retail network - one that embeds sustainable tech adoption, nurtures employee advocacy and ensures every team member has the tools to deliver a seamless, high‑impact customer journey.
Check out the incredible speaker line-up to see who will be joining Francescamaria.
Download The Latest Agenda