Alessandra Bosco

Director Brand eCommerce 11teamsports

Alessandra Bosco is an E-commerce & Marketing Director with 15+ years of international experience across Europe and APAC, having built her career with companies including Rocket Internet, HERE Technologies, Carrefour and, currently, 11teamsports.

Agenda Day 1

4:55 PM Panel Discussion: Proving the Business Impact of CX, Service and Loyalty

Tight budget and competing priorities are putting pressure on CX leaders to show how investments in experience, service and loyalty contribute to commercial performance. Demonstrating its impact on retention, revenue, lifetime value and cost efficiency is critical to proving value to leadership and long-term customer-centric investment.

• Where is the clearest link between CX, service and loyalty performance and outcomes such as revenue, retention and cost efficiency?

• How can customer outcomes be translated into the commercial languages needed to win over senior leaders, finance teams and boards?

• Does the traditional CX business case remain strong enough when competing against other strategic priorities for investment?

Check out the incredible speaker line-up to see who will be joining Alessandra.

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